Sodexo Recognized for FöD Hot Concept
October 06, 2011
Food On Demand brings high-tech, restaurant experience to college campuses
GAITHERSBURG, Md., October 6, 2011 — Sodexo, the world leader in Quality of Daily Life Solutions, has been recognized by Nation's Restaurant News as one of five winners of its 2011 Hot Concepts! Awards for its FöD (Food on Demand), a unique, technology-focused, casual-dining experience for its college campus customers. Sodexo's FöD concept was selected for displaying bold tactics, outstanding creativity, and strong performance in a persistently sluggish economy.
"FöD enables us to deliver an exceptional experience for college students," said Tom Post, president, Sodexo Education – Campus. "The abundant selections available combined with cool technology makes this concept a hit on college campuses."
The program is customizable for each campus and includes whatever food the school chooses to offer. Guests order digitally from a touch-screen kiosk. Each dish is then individually prepared, and the customer is buzzed via smart phone or pager when the meal is ready. FöD is operating at six universities, including the University of Vermont in Burlington, Rensselaer Polytechnic Institute in Troy, N.Y., Academy of Art in San Francisco, Northwestern University in Chicago, and Colgate University in Hamilton, N.Y. Topping the list of favorites are Waffles Diane with blueberries, Asian steak salad, grilled chicken pesto stromboli, and chocolate torte.
"We're able to customize what we offer to suit students' tastes," said Jeff Pente, Sodexo's senior director of brand management. "Choices might include fast casual, BBQ, upscale, all healthy choices, a pub-style operation – FöD enables us to do it all."
Sodexo's team of experts worked on the research and development of this concept for two years, teaming with Starfish and Lettuce Entertain You. Sodexo currently uses FöD in small accounts and as a secondary restaurant option for diners. Sodexo expects the demand for this concept to grow as it meets customer demands for healthy, delicious food that is prepared while you wait and ready in minutes.
Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivers On Site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as Esteem Pass. Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $15 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.
Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations. Based on this conviction, Sodexo is the strategic partner for companies and institutions that place a premium on performance and well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo's 380,000 employees, in 80 countries design, manage and deliver an unrivaled range of On-site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the economic, social and environmental development of the communities, regions and countries in which it operates and to the fulfillment of its employees.
Key Figures (as of August 31, 2010)
Sodexo in the World
Sodexo in North America