Sodexo Launches www.abetterday.tv Global Consumer Site
April 28, 2008
Daily video vignettes show variety, scale and scope of Sodexo services.
GAITHERSBURG, Md., April 28, 2008 — Sodexo, a leading integrated food and facilities management services company launched a new worldwide brand building campaign utilizing innovative web technology. The new web site, www.abetterday.tv, will also be supported by an electronic media advertising campaign in 16 countries. The advertising campaign is designed to draw traffic to the site and to increase awareness of the Sodexo brand.
The web site showcases a new video each day for 100 days. Viewers will be entertained and informed by behind the scenes peeks at Sodexo operations across the globe such as spa therapy in Sweden, classroom design and maintenance in Florida, global cuisine preparation in Bangkok…and many other stories. These are examples of services provided by Sodexo’s 350,000-person global workforce, who represent 1,300 professions as distinct as engineers, chefs, maintenance workers, cashiers, dietitians and managers.
Visitors to the site will experience the latest web technology, WEB TV in format Web 2.0, with ultra-fast delivery, sharp image quality, video-sharing and more.
The www.abetterday.tv campaign is part of Sodexo’s plan, announced in January, to make the Sodexo brand a reference among clients and consumers by increasing its visibility related to “quality of life” services. The company has prioritized consumer-focused communication and connection.
“Our employees are our best brand ambassadors,” said Stephen J. Brady, senior vice president, corporate communications, for Sodexo, Inc., which operates in North America. “The www.abetterday.tv spots showcase the diversity of our people and services, our clients, and the countries and cultures where we contribute to improving the quality of daily life.”
Sodexo is one of the world’s leading employers – ranked number 22 in the world and number 17 in the United States. Sodexo serves more than 50 million people a day worldwide.
Sodexo, Inc. (www.sodexoUSA.com) is a leading integrated food and facilities management services company in the U.S., Canada and Mexico, with $7.3 billion (USD) in annual revenue and 120,000 employees. Sodexo, Inc. serves more than ten million customers daily in corporations, health care, long term care and retirement centers, schools, college campuses, government and remote sites. Sodexo, Inc., headquartered in Gaithersburg, Md., is a member of Sodexo Group, and funds the Sodexo Foundation (www.helpstophunger.org), an independent charitable organization that, since its founding in 1999, has made more than $9.2 million in grants to fight hunger in America.