Sodexo Commits to 100% Certified Sustainable Seafood by 2015
February 25, 2011
Largest Food Service Company to Deliver Industry's Most Comprehensive Strategy to Date for Sustainable Seafood
GAITHERSBURG, Md., February 25, 2011 — Sodexo, Inc., the world leader in Quality of Daily Life Solutions, announced today a comprehensive, industry leading Sustainable Seafood Initiative, including a commitment to have 100 percent of its contracted fresh and frozen seafood certified as sustainable by the Marine Stewardship Council (MSC) or Best Aquaculture Practices (BAP) by 2015.
Sodexo's Sustainable Seafood Initiative is part of Sodexo's Better Tomorrow Plan, the company's global roadmap for sustainability. The commitment to source sustainable seafood is one of 14 Better Tomorrow commitments to the environment, nutrition, health & wellness, and support for local communities.
The Initiative is in line with Sodexo's newly developed global seafood strategy based on 5 key pillars:
1. Maintain a wide variety of species in Sodexo’s catalogues and menus
2. Ban species at risk and implement control measures for others
3. Increase use of Eco-standards or labels
4. Set up supply for sustainable aquaculture
5. Develop sourcing according to an established technical agreement between Sodexo and WWF
A forthcoming global seafood policy will provide guidance for concrete actions to sustainably source seafood throughout the world in the 80 countries in which Sodexo operates. By committing to source sustainable fish and seafood, Sodexo will actively contribute to reversing the decline of living marine resources and will help protect marine biodiversity.
"Sodexo touches the lives of over 10 million people daily," said Ann Oka, senior vice president, supply management at Sodexo. "When we implemented the Better Tomorrow Plan we knew we had the ability to affect not only our sustainable seafood policies but to educate and influence clients and consumers about the impact of their choices. We believe our Sustainable Seafood Initiative is unparalleled and can truly make a positive impact on the health of the world's oceans and fisheries, as well as providing consumers a better choice in seafood."
Sodexo's Sustainable Seafood Initiative, "Your Better Choice in Seafood," will have a significant effect volumetrically on reducing the amount of unsustainable seafood in the food service industry and help to positively influence consumer buying and behavioral change. Teaming with the Marine Stewardship Council and the Global Aquaculture Alliance, Sodexo will review all wild caught and farm raised seafood purchases and help identify the sustainability of its seafood supply. Short, medium and long term goals will be set with contracted seafood vendors to source and sell certified sustainable seafood to meet the 2015 goal.
In addition, Sodexo is partnering with the following companies and specialists to provide customers with the assurance of excellence for environmental responsibility and accountability in seafood.
- NSF Surefish, the only non-government seafood specialist in North America, provides independent, third-party seafood product inspections and facility auditing services, including the ability to issue Marine Stewardship Council Chain of Custody certification and perform audits against the Best Aquaculture Practice (BAP) standards developed by the Global Aquaculture Alliance.
- CleanFish, is an industry leader in bringing together eco-friendly artisan producers — both fisherman and farmers — and then championing their fresh products in the marketplace under traceable, transparent brands. CleanFish was named "Responsibility Pioneer" by TIME magazine and was a recipient of Food & Wine magazine's "Eco-Ocean Award." "By setting these ambitious goals, Sodexo generates a greater demand for seafood from sources that protect the oceans’ ecosystems — an action that is good for people and good for our planet," says Tim Matz, president of CleanFish.
Koch Foods, an industry leader in foodservice sales and marketing is assisting Sodexo with program activation with their customers. Koch Food's field sales and broker network recently convened for an extensive training session in Chicago with the goal of providing unparalleled customer service and support to Sodexo units.
The importance of Sodexo's commitment to sustainable seafood is even greater in light of current industry news. According to the Food and Agriculture Organization report "The State of World Fisheries and Aquaculture 2010," worldwide consumption of seafood is at an all-time high with 115 million tons consumed globally in 2008. Growth in seafood consumption will continue to be fueled by emerging culinary trends. Sustainable seafood was recently identified as one of the top 10 menu trends in the National Restaurant Association's "What's Hot in 2011" survey of more than 1,500 professional chefs, and the new 2010 Dietary Guidelines for Americans encourage all Americans to eat seafood at least twice a week for its heart and brain benefits.
Increased demand is severely challenging our oceans. Seven of the top ten marine fisheries are now fully exploited or overexploited due to fishing and seafood farming practices that harm marine habitats and seafood supplies.
"The effort within the seafood industry to turn around overfishing, and protect seafood as a critical renewable resource, has the potential to be one of the greatest ecological success stories of our time," said Kerry Coughlin, Regional Director, Americas of the Marine Stewardship Council. "There are fisheries around the world operating sustainably, but a significant number still lack the impetus, commitment or scientific data needed to change. By taking a leadership role in creating a better environment through 100 percent contracted sustainable seafood sourcing, Sodexo will actively help to accelerate a global shift to sustainable fishing practices."
Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivers On Site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as Esteem Pass. Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $15 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.
Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations. Based on this conviction, Sodexo is the strategic partner for companies and institutions that place a premium on performance and well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo's 380,000 employees, in 80 countries design, manage and deliver an unrivaled range of On-site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the economic, social and environmental development of the communities, regions and countries in which it operates and to the fulfillment of its employees.
Key Figures (as of August 31, 2010)
Sodexo in the World
Sodexo in North America