Sodexo Brings Fast Casual Indian Concept, Café Spice, to Non Traditional Settings
March 21, 2011
Agreement between Sodexo and Café Spice offers traditional and imaginative Indian cuisine to universities, healthcare, government and corporate locations via a fast casual setting
GAITHERSBURG, Md., March 21, 2011 – Sodexo, Inc. announced today that it has signed a master retail license agreement with the award-winning Indian concept, Café Spice, to bring traditional Indian cuisine with a South Asian flair to Sodexo operations across country. The concept made its non-traditional debut in the university segment this fall at Sodexo-managed Babson College in Massachusetts and at Georgia Tech in Atlanta.
Since then, to create an experience that was unique and new for future locations, Retail Brand Group, Sodexo’s strategic branding company, worked with Café Spice to develop solid brand positioning and aesthetically capture the essence of their brand through new identity design that helps tell their story and engages customers in a more experiential way. This included a new look and feel for the concept as well as the addition of the chutney bar. The 'new' Café Spice is available as of April 1, 2011 and is exclusive to Sodexo.
The menu features traditional Indian favorites like Chicken Tikka Masala, Curry Bowls and Chicken Vindaloo, all prepared using all natural ingredients and Halal meats. Also available are Café Spice's naan sandwiches, a uniquely 'made to order,' folded, crispy naan bread with a variety of authentic fillings. Adding to the experience is the chutney bar where guests can customize their entrée with traditional chutneys such as mango, tamarind and mint.
"Indian fare plays an important role in our brand portfolio as customers seek traditional ethnic flavors, including the aromatic spices and rich flavors that Café Spice has to offer," says John Nappier, vice president of business development for Sodexo's Retail Brand Group. "Café Spice is an award-winning brand that sees the importance of reaching customers in non-traditional locations with an engaging, on-trend offer."
The license agreement grants Sodexo the right to open and operate the Café Spice concept at its various managed locations for the next 10 years.
About Café Spice
Café Spice - Global Cuisine (www.cafespice.com) is a Ready-to-eat Ethnic Food manufacturer with a USDA production facility based in New Windsor, NY. From their facility they provide Authentic and All Natural food to natural grocery chains such as Whole Foods Market, and various other foodservice providers (Halal Meat options are also available). Café Spice also owns & operates Indian Quick Service Restaurants (Café Spice Express) with a flagship location in Grand Central Terminal in New York City. Café Spice is a certified Minority-Owned business by the NY & NJ Minority Supplier Development Council.
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