Multi-Faceted BITE App Enhances Sodexo Customer’s Dining Experience

July 20, 2016

Foodservice industry-first mobile app provides menus, nutritional information, promotions, wellness tracking and loyalty rewards

Multi-Faceted BITE App Enhances Sodexo Customer’s Dining Experience

BITE AppGAITHERSBURG, Md., July 20, 2016Sodexo, world leader in Quality of Life Services, has introduced the BITE mobile app to its dining guests, thus allowing them to use their phones to plan ahead for healthy eating and so much more. Developed by Sodexo’s Culinary Solutions team, the app is an industry-leading use of technology to give consumers a convenient one-stop shop for nutritional information, menus, promotions, wellness tracking and loyalty rewards.

The BITE app, which can be downloaded free on both iTunes and Google Play, provides site-specific information about Sodexo-run dining locations, including current menus and nutritional information.  Additionally, BITE’s Features tab allows users to see current café promotions and mark them as Favorites.  The BITE app also integrates with wearable wellness technology.  The app can be linked directly to Fitbit to give guests the ability to easily track nutrition as part of a comprehensive wellness overview.

BITE further enhances engagement through the Bonus Bites loyalty program, which is currently being piloted in select Sodexo-served locations. Coupons are distributed and redeemed through the app, rewarding loyalty members for their purchases, and surprising them with special offers and perks.

“The great benefit of BITE for our customers is that now we have an engaging digital platform to keep them abreast of news on where their food comes from, the stories of the farmers, the chefs who’ve lovingly grown and created the dishes - and of course, with the new Bonus Bites program, special offers, deals and added benefits of being a Sodexo customer,” said Tim Ripley, vice president of development, Culinary Solutions, Sodexo.

BITE users can look forward to the upcoming launch of Digital wallet – a mobile payment feature that includes integrated loyalty programs and mobile ordering.

BITE is available to Sodexo customers in more than 1,100 Corporate, Healthcare, Government and University locations. Since it was formally launched, Sodexo customers have viewed almost 1,000,000 times and these numbers increase daily.

“In the short time BITE has been available, we’ve rolled it out across the majority of our accounts, and customer reaction has been exceptional,” said Ripley. “Daily we’re learning of great stories of how our customers love being able to instantly see and review the menu and get full and transparent nutritional details. We’re loving getting real time pulse on every dish served or seeing how customers are rating their experiences with us, its feeding directly back into our Culinary and Retail teams to make sure we continue to stay on trend, and provide exactly what our customers are looking for.”

Sodexo delivers more than 100 services across North America that enhance organizational performance, contribute to local communities and improve quality of life. The Fortune Global 500 company is a leader in delivering sustainable, integrated facilities management and foodservice operations.

Learn more at the company’s corporate blog, Sodexo Insights.

Contact: Greg Yost, Sodexo Inc., gregory.yost@sodexo.com, 301-987-4214

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