Circuit of The Americas Selects Sodexo as Food and Beverage Partner
January 31, 2012
Company to provide top-of-the-line food Services to world-class facility
AUSTIN, Texas, January 31, 2012 – Circuit of The Americas has selected Sodexo as its food and beverage services partner. Sodexo is a global leader in high-volume concessions, catering and hospitality management with a proven ability to manage large-scale events on international stages. For Circuit of The Americas, Sodexo will design, manage and deliver all aspects of concession services including catering, food and beverage service, hospitality and associated vendor management.
“Sodexo has great experience managing large scale events around the world while innovating to enhance the fan experience,” said Steve Sexton, president of Circuit of The Americas. “Their team fully understands the need to host and entertain an international audience to exceed fan expectations. At Circuit of The Americas, they will be integrating a global capability with the unique flavors of our region to provide fans a truly memorable experience.”
Sodexo’s innovative work was recently on display at Royal Ascot, one of the top horse racecourses in the United Kingdom and the largest catering contract in Europe. The company launched the first ever Royal Ascot Fashion Show as a hospitality package featuring world-class designers, as well as a nightclub on the Ascot site. Both additions to the event were well received by fans and broke new ground for the historic facility. The company also understands the expectations a Formula 1 event brings. It recently managed the inaugural Indian Grand Prix and successfully managed catering and concessions to a record-breaking 310,000 visitors at the British Grand Prix in Silverstone in 2009. The company also supported the Bahrain Grand Prix in 2008.
“We are thrilled to bring our Formula 1 event experience to Circuit of The Americas, a truly one-of-a-kind venue in one of the great food regions of the world,” said Steve DiPrima, president of Sodexo Leisure Services Division. “We know Tex-Mex, Gulf seafood, southern-style cooking and barbecue are great Texas food traditions, and we also know a Formula 1 brings high expectations for world-class faire. Our team will be tasked with elegantly blending them all together while providing flawless service for the entire festival week in Austin. I believe the F1 race will be the start of a great relationship between Sodexo and Circuit of The Americas.”
Other notable international experience includes serving as the hospitality and ticketing/marketing partner for the 2012 Olympic Games in London. Sodexo has served as the official food and beverage provider for many of the Olympic and Paralympic Games since 1988. They also provide high-volume concessions to specialized suite and backstage catering for The University of Texas at Austin and the University of Michigan in Ann Arbor, Michigan.
Inquiries related to local vendor service at Circuit of The Americas may be directed to email@example.com.
About Circuit of The Americas
Circuit of The Americas will be a world-class destination for performance, education and business. It will be the first purpose-built Grand Prix facility in the United States designed for any and all classes of racing, from motor power to human power, and be the U.S. home to the FORMULA 1 UNITED STATES GRAND PRIX™.
The Circuit of The Americas’ master plan features a variety of permanent structures designed for business, education, entertainment and race use. Its signature element will be a 3.4-mile circuit track with capacity for 120,000 fans. Other support buildings will include a medical facility, a conference center, a banquet hall as well as an expansive outdoor live music space. Future proposed amenities include a driving/riding experience, a motorsports driving club, kart track, grand plaza event center and tower, and a trackside recreational vehicle park.
For more information and downloadable video, audio and photos, visit: www.CircuitofTheAmericas.com.
Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivers On-site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as Esteem Pass. Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $17 million in grants to end childhood hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.
Sodexo, world leader in Quality of Life Services
Quality of Life plays an important role in the progress of individuals and the performance of organizations. Based on this conviction, Sodexo acts as a partner for companies and institutions that place a premium on performance and employee well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo's 413,000 employees in 80 countries design, manage and deliver an unrivaled array of Quality of Life Services. Sodexo has created a new form of service business that contributes to the fulfillment of its employees and the economic, social and environmental development of the communities, regions and countries in which it operates.
Key Figures (as of August 31, 2011)
Sodexo in the World
Sodexo in North America